Content strategy for productions

Whether you’re making a movie, an ad, a music video, or a branded TV series, I can help you promote your production across social, email, your website and more. A lot of time, money and effort goes into bringing a production to life—let’s create a plan to get more eyes on your work, and squeeze more value from your investment.

With a plan in place, I can then help you deliver the strategy we’ve made—from writing social captions, to directing a content creation team on-set. I’ll be with you from those early days of filming, right through to the launch of your production and beyond.

    • Channel Strategy

    • Social Strategy

    • Website Strategy

    • Email Strategy

    • Content Ideas

    • On-Set Creative Direction

    • Content Briefing (Graphic Designers, Photographers and Videographers)

    • On-Camera Interviews

    • Behind-the-Scenes Social Content

    • Social Scripts

    • Caption Copy

    • Asset Copy

    • Website Copy

    • Email Copy

    • Out-of-Home Copy

    • Press Releases

    • Case Studies

Experience: VELUX

In 2024, VELUX aired their sponsored branded television series ‘Alan Cumming’s Paradise Homes’. Their long-standing agency, MadeBrave, brought me in to work on the content strategy—specifically, how VELUX could use their website, email list, social channels and professional network to promote the series, and most importantly, how they could use these channels to leverage the attention from the series to drive sales.

VELUX website strategy

There is a dedicated hub for ‘Paradise Homes’ on the VELUX website that acts as both a promotional tool for the series, and a promotional tool for VELUX products. To add an extra layer, there’s a separate page for every episode (example here), with interviews with the home owners, lifestyle photos from each property and of course, links to the VELUX products featured. This hub was updated every time an episode aired, making it easy for viewers to shop the series.

VELUX social strategy

Like the website, VELUX’s social channels had a dual purpose: to promote the series, and to repurpose the content from the show. I created a repeatable shot list for each home, so the production team could create a ready-to-post content pack for VELUX’s social teams to use across Instagram, TikTok and YouTube. This approach meant that VELUX could maximise their investment, instead of paying for a separate content shoot at a later date.

VELUX channel strategy

The promotion of this show expanded far beyond VELUX’s owned channels. I developed a channel strategy that included key partners like broadcasters, content creators and even VELUX’s extended network of window fitters. How could we make the most of these partnerships to create more buzz around the series and the VELUX brand?

Let’s work together

I’ve written content strategies and copy for brands like Skyscanner and Squarespace. I’ll take all my knowledge from 10+ years of promoting products, and apply them to your production.

Send me an email on hello@stephaniefboyle.com